In 2021, the U.S. packaging industry was worth $184.65 billion. By 2027, it is expected to reach a value of $218.12 billion.

The products we buy and use shape our world. But nothing is more integral than the product packaging involved. Not only can product packaging design help to protect the items inside, but it's also a vital part of business branding.

Knowing the proper product packaging tips is essential to build a brand and making sure your product succeeds. To learn more information about how successful product packaging can elevate a product's display appeal and enhance the consumer buying experience, keep reading this helpful guide.

What Is Product Packaging?

Product packaging is so much more than just a stale cardboard box. Modern product packaging draws the eye to your products. It also informs consumers about your product's features, benefits, or attributes.

Good product packaging should also spark interest in your products from consumers who aren't already familiar with your brand. You need to protect your products from damage while also attracting consumers and differentiating your brand. This process can sometimes be hit or miss until the right product packaging design is achieved.

Take the iconic design of the Pringles tube can as an example. This tube shape is instantly recognizable in the grocery store. It stands out from all of the other bagged chips in the snack food aisle.

What Items Are You Packaging?

One of the first steps is to consider what items or products you need packaging for. It sounds like an obvious question but it's a necessary one. You need to know the dimensions of the products that require packaging to determine how to configure the proper packaging design.

You also want to visualize how you intend your product to look on the shelf in a retail store. Or in the case of the internet, how it will look when it comes up in search results. You'll also need to figure out how many of each product will come in a package or if you'll offer different sizes or product count options.

All of these factors can help you with the next steps of planning your product packaging with ease.

Determine Your Product's Packaging Materials

Your product packaging materials can have just as much impact on influencing your product's design as the product itself. It's important to choose the right materials to reflect the overall appearance on the store shelf or in online searches.

Decide if you want to go for a more modern appearance for your products or if you would prefer something that has a more timeless product design appeal. Do you want to go with a more natural look or do you want to wow with high-def colorful and glossy graphics? It's also imperative that your product packaging design materials somehow relate to the vision and the values of your company.

A main focus of packaging now relies on using sustainable and recyclable materials as they offer a greater benefit to the planet. Around 50% of the materials used to make paper fibers for product packaging are the result of recycled paper materials. Some new types of eco-friendly product packaging can either be dissolved by water or planted to become compost or even grow flowers in the yard from tiny seeds built into the fibers.

If your brand's focus is also on using eco-friendly materials, this product packaging type can be beneficial for linking your products to your brand and emphasizing earth-conscious virtues. You don't want to be a brand that touts being earth-friendly while using damaging plastic packaging.

Decide on the Color Scheme of Your Product Packaging

The use of color can also have a massive impact on your product packaging. Companies use logos and colors in their product packaging design to their advantage. In fact, colors can have a distinct psychological effect on your consumers.

Certain colors can evoke feelings from your consumers and help you represent different aspects of your brand. For instance, the color green represents growth and health while also emphasizing serenity and tranquility. On the opposite side of the color spectrum, the color red symbolizes urgency and desire, it's also used to stimulate the appetite.

Using color in product packaging helps to increase a company's brand recognition by a whopping 80%. It can also greatly influence customer buying habits and raise your product's visual aesthetic.

Using Product Packaging to Build a Brand

Another iconic style of product packaging that also relies on key elements of business branding is the Coca-Cola can. You can picture it now, can't you? That red and white can design with the script style writing on the side.

Brands rely on these elements of product packaging to create brand awareness. This is the recognizance of a brand just by focusing on its logo and memorable packaging style. Over time, this creates brand loyalty with consumers who will favor your brand even amongst similar competitors.

This translates to a big boost in sales from consumers who favor your products. Keeping your branding consistent in your product packaging can increase your brand's revenue by up to 33%.

Product Packaging Tips for Elevating the Packaging Experience

There are other ways you can further enhance your product packaging experience by following these branding tips. Including items like stickers, coupons, personal notes, and how-to guides or educational materials are some ways you can make your consumers feel even more invested in your brand.

Stickers are a terrific method of enhancing your product packaging experience for consumers. They are low-cost options that act as a secondary form of advertising. They also help to bolster the 5-7 brand exposures needed to gain brand awareness.

You can also include coupons in your product packaging. Including coupons for a discount on the next purchase of a product encourages your customers to buy your brand again. This is a good tactic for motivating some repeat business.

For more upscale and personalized products, a handwritten personal note is the way to go. It lets you connect with your customer on a one-on-one level and thank them directly for their business.

How-to guides and educational materials in your product packaging can explain step-by-step the proper uses of your product. It shows you as a brand that cares about the well-being of its customers and allows them to get the full benefit out of your products.

Expand Your Brand with Custom-Printed Boxes from Hola Custom Boxes

Your product packaging design can have a major influence on your business's brand. With so many elements to consider, it can be a challenge to find the right packaging for your needs. But product packaging doesn't have to be difficult when you have Hola Custom Boxes on your side.

Hola Custom Boxes is your source for high-quality and custom-printed logo boxes. From vape boxes to soap boxes, cosmetic boxes, custom display boxes, and more. We offer a wide variety of box types across various industries to fit your unique needs.

Request a custom quote for your product packaging needs today.