With over 32.5 million small businesses in the United States, standing out is important. One way to make sure you stand out is to increase brand awareness.

In reality, if you do not increase your brand awareness, you are most likely going to be one of the businesses that fails relatively quickly. How are people supposed to know about your business if you are not spreading that awareness?

So how do you go about increasing brand awareness? Where can you start?

There are so many ways to increase brand awareness which we go over in this guide. Curious about the benefits of branding? We'll go over that, too!

Read on!

How to Increase Brand Awareness

Luckily, if you haven't started trying to increase your brand awareness yet, there are so many ways to do it that it won't take you long! While you can start with one way, we recommend taking a few different approaches to get your business name and brand identity out there as soon as possible!

Write Guest Blogs

One way to increase your brand awareness is to participate in writing guest blog posts.

What's this mean? It means that you are writing for another site about your own products and services. Let's save you are a travel agent and want more word out there about your business and services. You could find a travel website and write about your favorite trip and link back to your site.

To get started, you can do the following:

1. Research blogs in your industry by using keywords

• Make a list of sites that accept guest posts

• Brainstorm ideas for blog posts before you reach out

• Email the site with your ideas

Once you do that and are accepted, you can keep doing it for different sites to build more brand awareness!

Improve SEO on Your Own Site

Do you have a blog? Is it barely getting traffic?

That's most likely because you have not used SEO in the right way. SEO stands for search engine optimization, which means if your SEO is not good, you won't rank high on search engines. To build brand awareness, you want to rank on the first or second page of Google and other search engines.

To improve your SEO on your site, do the following:

• Focus on one keyword per post and add it throughout

• Add related keywords throughout the post as well

• Use backlinks to external sites and to your own site

Utilize Social Media

With so many users on social media (over 4.7 billion to be exact), you can easily gain more reach and increase brand awareness by creating a social media presence.

To do this, you can choose one platform to use consistently, or you can try to use multiple.

The most important thing to keep in mind when using social media is that you want to stay consistent. This doesn't mean you have to post every day, but it means you should stay with a consistent schedule.

For example, you could choose three days a week that you post. Continue to do that every single week to make sure that your audience sees what you are saying and doing as a company.

If you want to stand out on social media and really promote your business, consider doing the following:

• Run advertisements for new products and services

• Create a campaign with a hashtag to get other users and customers involved in the process for greater reach.

• Use a consistent hashtag for your brand that others can start to use as well

While doing this, be sure to track your insights to know what is doing well and what needs improvement.

Create an Amazing Logo Design

If you want people to recognize your business like they recognize Nike, Under Armour, McDonald's, and so many others, you need to create a logo that stands out.

You can either do this yourself or hire someone to do it for you. Here are a few best practices when designing a logo for your business:

• Keep it simple

• Make the logo represent your brand

• Keep it professional

When it comes to the logo, it is representing who you are as a brand. That means you need to pick the fonts, images, and colors accordingly.

For instance, if you are a school, you most likely don't want to choose a black and white font. Color would be more appropriate for kids.

If you are a printing service, you should keep your font professional. Making it whacky may deter people from using your service as it doesn't seem as professional.

Use Custom Boxes

In addition to creating an amazing logo design, you want to be able to put that logo on products that stand out as well.

To do this, you can use custom boxes to start. When someone opens up your package in the mail, the first thing they will see is your logo and brand, which will continue to build brand awareness.

Let's look at a few examples.

Travel company: If you are a travel company, you may want your services to come in a package that represents your brand. To do this, you can put all of the documents, information, receipts, and more into a box that has your logo or travel company name on it.

CBD company: As a CBD company, you can easily use custom boxes to build brand awareness. If you have your logo on your CBD, you can make the boxes match the CBD bottle itself with the logo on the box.

This can be true for almost any industry!

The Process

When it comes to using custom boxes, you can do so much! The first thing you need to do is determine the type of box you need for your products.

There are many different box styles that you can choose from - whether you choose based on product or based on one that fits your brand identity.

Once you have your style, you get to determine what the box looks like on the outside for what your customers will see! You can have fun with this process!

By using custom boxes, you are using one of the most unique branding ideas that will make you stand out from your competition - and other brands as well!

Benefits of Brand Awareness

If you want to grow your business, you have to make more people aware of your business in the first place.

Let's say you're a storefront. People may not know about your new storefront unless there are signs, flyers, advertisements, and discussions about the new storefront in town.

If you are an online business, it's the same. Without discussion, email marketing, digital advertising, and more, you won't get as much traffic to your business.

But if you do build that brand awareness with the small business tips above, here are some benefits you will start to notice.

Increase Customer Trust

One of the main things you want to do as a business is focus on customer trust.

By making your brand bigger and better, people will begin to trust you more. The more you influence them without them knowing, the more they will trust you.

This can be done by sending emails, making them familiar with your values and mission as a company, and giving them incentives and discounts for your products or services!

Better Reach

The more you increase your brand awareness, the more reach you will have.

With more reach comes more potential customers and sales.

You'll Be Top of Mind

Workout clothes.

By those words, what came to your mind first? You may have thought about your running shoes by Hoka or your favorite running jacket by Under Armour.

That's because those brands have a large brand awareness that keeps them top of mind. You associate working out and workout clothes with these brands.

As you increase your brand awareness, this can happen to your brand, too.

It's Time to Start Increasing Your Brand Awareness

As a small business, it is crucial that you get started with increasing brand awareness right when you start your business. If you started a while ago, and you haven't started yet, then now is the time!

Don't wait!

As we mentioned before, one of the best ways to increase brand awareness is through using custom boxes with logos. At Hola Custom Boxes, we can do that for you! You can request a quote from us today to get started.

We can't wait to connect and help you with your business goals!