Custom boxes. They can help a business develop an identity and it can be something that your most loyal customers appreciate. 

There is certainly a market for custom boxes with a logo considering that the industry is worth about $5.7 billion. Over the next decade, it is expected to be worth about $9 billion. 

If you own a small business, you may consider designing custom boxes to get your presence known. 

What are some things that you should keep in mind when doing this? What do you need to know? 

This is your guide. 

Consider Box Size 

The first thing that you should consider is the size that your boxes need to be. For this, you have to have a good idea of what you are going to put into those boxes. 

Are you a jewelry company that is sending small pieces of jewelry out? Do you own a sports memorabilia store that is sending clothing out to people? 

Or, are you a vape company delivering your vape cartridge to people? 

These are all things that you need to consider. The reason for this is that when you are designing your custom boxes, you will have to have an idea of what dimensions your boxes are going to need to be to fit everything properly. 

This can come into play for long-term business expenses as well. Most people think that having anything customized means that it is automatically going to cost more money. 

Sometimes, this can be the case. However, for custom packaging, it is possible to actually save money by going this route. 

The most common reason for this is that businesses sometimes figure out that they do not need all of the room in the standard boxes that they may have been using before. Instead, they use their own custom boxes and decrease the dimensions versus a standard box. 

Once they do this, businesses may discover that they have actually saved money on shipping costs. So, your box size is not only important for ensuring the right fit for your most popular items, but it is also important for maintaining a proper budget for your shipping expenses. 

Consider Materials 

The next thing that you need to think about for your boxes is the material that you want to use to make them. You can go with traditional materials to pack your boxes in and perhaps save a little bit of money doing so. 

However, this could be an opportunity to go green and use a material that is more environmentally friendly like kraft boxes. That can be a good thing for your business because you can use your boxes as an opportunity to promote the fact that you are an environmentally friendly company. 

Sustainability is trending upwards and it can be a good bandwagon to jump on. Studies show that about 1/3 of consumers around the world are willing to pay more for sustainable products. 

If your business wants to get in on this, custom boxes can be a great way to win that crowd over. Look into what materials would be environmentally friendly if you go that route. 

However, if your business decides to go in another direction, consider what material might fit best with the products that you want to place in these boxes and what material flows best with the logo and artwork you put on those boxes. 

Think About Colors 

When it comes to putting your own logo on a box, you are going to want to consider the color scheme that you are using for this. The reason is that certain colors will stand out more than others. 

The goal of these boxes is to create a memorable experience for the customer and encourage them to share it with their friends and family. For that reason, you need to make sure that your box is visually appealing. 

Consider going with some brighter colors that make the box stand out and avoid too much of darker colors like gray or silver. Some good choices here could be to go with a red or blue color. 

Above all, do not sway too far away from your company's identity. It is likely that you already have a logo in place for your company and have already attempted to create brand awareness. 

If that is the case for you, play it safe here and make sure that you are using the same colors that you use in your other promotional material. 

Consider Marketing Expenses 

Finally, consider your marketing budget and how much this is going to cost you. A big reason why small businesses fail is that they are not prepared for unexpected expenses. 

Custom boxes are a marketing tool at the end of the day. They are going to be used to promote your company and create brand awareness. 

For that reason, you should consider it a marketing expense. When you do this, take a look at everything else that you spend money on when it comes to marketing. Decide if these boxes eat too big of a chunk in that and if you get a better return going this route. 

Design Custom Boxes With a Logo 

These are just some of the tips that you can use when considering designing custom boxes with a logo. Remember to think about your box size, the materials you want to use, and the color scheme, and remember that this is a marketing expense. 

Are you ready to get started? Get a quote for your product boxes today.