How to Read Shotshell Box Labels Like a Pro

For new shooters, hunters, or ammunition retailers, the information printed on a shotshell box label can feel like a secret code. Understanding it, however, is crucial for safety, performance, and purchasing the right shells for your firearm.

At Hola Custom Boxes, we specialize in creating custom ammunition packaging that doesn’t just look good — it clearly communicates technical details and meets industry labeling standards. Whether you’re designing custom shotshell boxes for retail or trying to interpret what’s printed on one, this guide will make you a pro at reading every element.

1. Why Shotshell Box Labels Matter

Every number, abbreviation, and symbol on a shotshell box tells a story — about safety, power, and compatibility.
Manufacturers use standardized labeling to communicate:

• Shell gauge and length

• Shot size (pellet diameter)

• Velocity (speed in feet per second)

• Load weight (amount of shot)

• Shell type and material

• Intended use (target, waterfowl, turkey, etc.)

For both shooters and retailers, clear packaging prevents mistakes and ensures legal compliance during transport and sale.

Hola Custom Boxes ensures that all ammunition packaging is printed with clear, accurate labeling — built for compliance and visual appeal.
Explore: Custom Cardboard Ammo Boxes

2. Gauge — The First Number to Check

One of the most prominent figures on a shotshell box is the gauge — such as 12, 20, or 28.
Gauge refers to the diameter of the shell, but its naming is counterintuitive — the larger the gauge number, the smaller the shell diameter.

Never load a different gauge into your shotgun — the label ensures users choose safely.

3. Shell Length — Fit Matters

Right next to the gauge, you’ll often see the shell length in inches (e.g., 2¾”, 3”, or 3½”).

This tells you the fired length of the shell, not its unfired size.
Your firearm’s chamber must match this measurement to prevent jamming or unsafe pressure buildup.

Pro Tip: A 3” chambered shotgun can safely fire both 2¾” and 3” shells — but not 3½”.

4. Shot Weight and Type

The load weight (e.g., 1 oz, 1 oz) indicates how much shot (pellets) is inside the shell.
Heavier loads deliver more impact but generate stronger recoil.

Next, you’ll see shot type — often lead, steel, tungsten, or bismuth.
This detail matters because some hunting areas restrict lead use for environmental reasons.

Example:

“12 GA – 3” – 1¼ oz – Steel – #2 Shot – 1450 FPS”
This label tells you:

• 12-gauge shell

• 3 inches long

• Contains 1¼ ounces of steel pellets

• Shot size #2

• Travels at 1,450 feet per second

5. Velocity and Power Ratings

Velocity (measured in feet per second, FPS) reflects how fast pellets leave the barrel.

High-velocity shells hit harder but may reduce accuracy at close range.

Hola Custom Boxes helps ammunition brands design custom printed ammo packaging that displays this critical velocity data clearly, ensuring easy recognition at retail shelves.

6. Shot Size — Small Numbers, Big Differences

Shot size determines pellet diameter.
Smaller numbers mean larger pellets, which travel farther and hit harder.

A well-labeled custom shotshell box makes it easy for buyers to identify exactly what they need.

7. Understanding Label Design and Layout

Professional-grade shotshell packaging designed by Hola Custom Boxes follows a strategic information hierarchy:

• Top/front panel: Gauge, shell length, and shot size

• Side panels: Load weight, velocity, and brand logo

• Back panel: Safety notices, lot code, and barcode

Pro Tip: A clean, high-contrast layout makes your ammo brand look professional while ensuring compliance with labeling standards.

8. The Role of Compliance in Ammo Packaging

In the U.S., ammunition labeling and packaging must follow specific federal and DOT standards.
Every custom ammunition box printed by Hola Custom Boxes meets these regulatory requirements for safe shipping, handling, and sale.

We print using:

• Durable cardstock and corrugated boards

• High-precision offset inks for legibility

• Moisture-resistant coatings to protect labels during storage and transit

This ensures every box performs as well as it looks.

See how we make it easy: Cardboard Ammo Box Manufacturer

9. Branding and Custom Printing for Shotshell Boxes

Your label isn’t just informative — it’s a branding opportunity.
Custom ammo box printing can elevate perception, build trust, and reinforce your brand identity.

At Hola Custom Boxes, our design team can incorporate:

• Color-coded shells by caliber or load type

• Metallic inks and spot UV finishes

• Custom logos and digital proofs before print

Whether you’re selling to gun shops, retailers, or distributors, we help make your custom ammunition packaging as attractive as it is functional.

10. FAQs on Reading Shotshell Box Labels

Q1: What does “Dram Equivalent” mean on older boxes?
It’s an outdated measurement of powder load, replaced by FPS (feet per second).

Q2: Are high-velocity shells always better?
Not necessarily — they’re powerful but can affect recoil and pattern consistency.

Q3: Can I reuse custom ammo boxes?
Yes, Hola Custom Boxes designs boxes strong enough for multiple uses with tear-resistant coatings.

Final Thoughts

Reading a shotshell box label like a pro helps you shoot smarter, safer, and more confidently.
Whether you’re an ammunition dealer or a hunting brand, your packaging should balance clarity, compliance, and brand presentation.

At Hola Custom Boxes, we specialize in manufacturing custom printed ammo boxes that showcase technical details with precision — while enhancing your product’s shelf appeal.

Ready to design your own custom shotshell packaging?
Visit Hola Custom Boxes or request a quote for
Cardboard Ammo Box Manufacturer today.