A survey showed that 7 in 10 consumers believed packaging influenced their buying decisions. Out of the survey, 63% of consumers said they gravitated to paper or cardboard packaging.

Small business packaging is extremely important when selling your product. Many business owners underestimate just how impactful product packaging can be.

Starting a small business can be quite difficult and overwhelming for most. One detail that you really need to consider is the custom packaging that you are going to use.

Keep reading to find out more about choosing the best small business packaging.

The Product Itself

The first thing you need to look at is what your product is. You want to consider the realistic aspects of what your product packaging needs to be functional.

Does your product need a standard box or a different kind of shape? What kind of packaging is going to attract the eye and make your product jump out at potential customers?

Custom boxes are also ideal for all sizes of products. That is why you will see such a wide variety of products sold in boxes, from wine to makeup to food products.

You also want to make sure you choose a type of packaging that fits the product. It should make it easy to remove the product and envision what it looks like and how it works.

Consider the fact that products may be shipped or stocked on shelves for weeks or months before being sold. You want your products to be packaged in a practical way that will keep them safe.

The packaging of your product is going to be functional and for appearances. That is why it is so important to get this part of your product correct to get the best sales.

The Customer

One very important aspect of custom packaging is knowing your potential customer. Who exactly is going to be buying this product, and what are they looking for?

Before hiring a company to create packaging and product boxes, you should already know this detail. Maybe your potential customers are people on a budget that are looking for a good deal.

If this is the case, you want to go for affordable packaging that won’t add much additional cost. If your potential customers are beauty gurus, they may be looking for beautiful and bright packaging.

Depending on the product, you may also attract more environmentally conscious customers who want packaging that is reused or recyclable.

These are facts that you should know down to the types of colors and finishes that your customers are looking for. This will dictate the kind of branding you choose.

Your Branding

Possibly the most important aspect of small business packaging is your branding. It's what makes your business instantly recognizable and helps you stand out in a crowded market. Effective branding builds trust, reinforces your identity, and signals professionalism, no matter your industry.

Your branding should reflect both your target audience's preferences and your own personal style. This includes choosing the right color palette, fonts, and of course, a unique logo that defines your business. As a small business owner, this creative freedom is one of your biggest assets.

Don’t shy away from bold or unconventional design choices. The more distinct and memorable your packaging is, the more likely it will attract customers and market itself on store shelves.

Packaging Requirements

When ordering custom boxes for your products, it's crucial to consider all packaging requirements. Specific categories—like food, cosmetics, or skincare—often have regulatory guidelines that must be met. Failing to follow these laws could affect your business negatively, so research is key.

In addition to legal requirements, there are practical considerations. Your packaging should have space for both visual and written content. Most designs include the brand logo and product name on the front, while details such as product descriptions, instructions, or company values appear on the back or sides.

This is one reason why logo boxes with clean, flat surfaces are so popular. They not only provide a polished look but also offer enough room to communicate all essential product information to your customers.

Your Competition

Before you begin officially designing your packaging, you need to do competition research. You should have taken several weeks to study your top competitors and their packaging.

Look to see if there are any repetitive styles, fonts, or colors. Repetition does not always mean that everyone is copying each other.

There are some industries where certain styles are more common and more desired by customers. If that is the case, you may want to incorporate some of these details into your custom packaging.

Looking into your most successful competitors will also give you perspective on what sells. If they have achieved great success, they are obviously doing something correctly.

Small Business Packaging Tips

If you are designing your small business packaging, you may feel overwhelmed. There are so many product boxes and logo designs to choose from.

The good news is that these simple tips can help you to find your style and ideal packaging design. Every small business needs to have a plan so that their products are guaranteed to fly off the shelves.

Many businesses may neglect packaging it, but custom packaging is going to be part of your marketing plan. It adds value to your product and attracts customers within your niche.

Do you want to buy custom boxes for your small business? Contact us today at Hola Custom Boxes for the best-printed packaging options.