As incense continues to grow in popularity across wellness, gifting, and home fragrance markets, brands are evolving their packaging to stand out.
Here are the most important custom incense box trends to watch in 2025.
Eco-conscious packaging is no longer a “nice to have”—it’s expected. In 2025:
Brands will use FSC-certified kraft, recycled boards, and compostable coatings
Soy and water-based inks are replacing traditional inks
Minimal packaging waste (no plastic trays or excess)
Hola Custom Boxes helps brands stay green without sacrificing style.
Designers are mixing:
Vibrant spiritual colors (violet, indigo, gold)
Soft neutrals (sage, terracotta, almond)
Metallic foils for accents and luxury touches
Expect earthy palettes with a modern glow.
Spiritual symbols will dominate 2025 incense designs:
Mandalas, moons, third-eye icons
Japanese wabi-sabi art styles
Middle Eastern patterns in minimal forms
Boxes reflect the essence of the scent's origin.
Brands are adding:
QR codes linking to meditations or playlist
AR (augmented reality) designs for storytelling
Hidden messages inside box flaps
The incense experience now goes beyond scent.
Expect more:
Leaf- or moon-shaped die-cuts
Reusable outer sleeves with clear film
Minimalist windows that tease the scent inside
It’s about inviting curiosity before unboxing.
Boxes designed for:
Reuse as storage (magnetic rigid boxes)
Incense holder trays built-in
Travel-sized refill containers
Form meets function in beautiful new ways.
Brands are using box shape and opening style to tell a story:
Slide-open boxes = calm ritual
Folding boxes = layered experience
Pop-up flaps = surprise elements
Packaging becomes part of the brand narrative.
Stay competitive by integrating these trends into your incense packaging strategy.
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Work with Hola Custom Boxes to design for 2025 and beyond.
Design tomorrow’s incense boxes today.
Hola Custom Boxes is your partner for trend-forward, customer-loved packaging.